KIWABI — The Scalp Intelligence

綺和美

The Scalp Intelligence

Platform Proposal · working title

Prepared for
Icons Marketing Media & KIWABI
Three M Co., Ltd. · June 2026

A consumer wellness platform that establishes KIWABI as the authority on scalp-first aging, powered by Japanese science and written for the intelligent Western reader. Trust is built first. Product consideration follows as a natural result, without advertising pressure.

Already in place, your head start

A conversational AI advisor with text and voice, grounded in a curated KIWABI knowledge base, in English, Japanese, and Korean.

Our proprietary Active-GEO setup, already live on KIWABI's page, so the brand surfaces in AI search and traditional search.

What we build

The Newsletter. Weekly curation of Japanese hair and scalp science, translated and contextualized.
The Editorial Library. Long-form pieces that form the body of knowledge and the search surface.

The AI Advisor. A full conversational environment that draws only from vetted Japanese sources.
Your Edition. After each conversation, a bespoke article written for the reader, opening on a moment from Japanese history, with her concern at the center. Read aloud in a warm, consistent voice, saved to her library, and remembered on every visit.

Included at no additional cost

SEO, GEO, and our proprietary Active-GEO engine. Every published piece is structured so KIWABI surfaces in AI search, the assistants people now ask first, and in traditional search. This builds durable authority without paid media, and it is part of both the build and the monthly operation.

Investment

Phase 1 · Proof and FoundationThe Your Edition proof, already built and demonstrated. The seeded Japanese knowledge base, the newsletter launched, and the first cornerstone articles.	$7,500deposit, on signing
Phase 2 · Platform BuildYour Edition generation, the voice layer, personal accounts and archive, the full advisor environment, and the editorial library. Phases 1 and 2 together are the $35,000 build; the $7,500 deposit is applied to it.	$27,500balance, over 12 months
Platform OperationIncludes hosting, AI and voice usage within a fair-use allowance, ongoing quality monitoring, and the Active-GEO engine, fully managed. Begins only at official launch.	$1,500per month, from launch

Why this is priced as it is

Lower build quotes exist for work described this way, often from offshore teams, and they are quoting something different. A lower bid rebuilds the advisor, voice, and knowledge base KIWABI already owns and runs today, and it treats the heart of the platform, the quality of each written piece, as a simple feature rather than the craft it is. The result works, but it does not read the way a piece must for a Japanese reader. This proposal covers a platform that already exists in large part, an operation that holds its quality over time, and a partnership with your editorial lead in Japan. The question is not who builds a draft for the least. It is who delivers a piece KIWABI is proud to publish.

What KIWABI provides

A Japan-based editorial lead to source, translate, and verify the Japanese science and cultural material that feeds the platform. This is the advantage no competitor can replicate, and it stays with KIWABI.

Next step

Confirm the Japan editorial lead and the platform name.

Then we begin Phase 1.

Confidential · shared under NDA Ernesto Cullari Media LLC · cullarimedia.com